There are many ways that can prove
beneficial for companies looking to enhance their image and increase their
market share with growth in sales, revenue and eventually profits. An
eye-catching logo is among one of the factors which can drive a product towards
success. The role of creative logo designer is thus of great importance for
such companies. Want to know how a simple logo can change the face of a company
and make its products extremely popular? In this blog I will give you the
example of BlackBerry and how it revolutionized the messaging about 1 decade
ago.
There are no two opinions that BlackBerry stormed
the corporate world with its innovative new service offering messaging, emails,
browsing, etc. on the finger tips of a person. This was much before the rise of
smart phones and that’s why in that age it was a truly unique thing. The logo
of BlackBerry and BBM become synonymous with the corporate world and a status
symbol for many people. Of course the functionality of the product and its
features were also a big factor in its popularity, the logo was also a huge
hit. Let’s analyze the reason why.
The Logo of BlackBerry was Simple Yet
Unique in Many Aspects
The logo of BlackBerry was simple enough
that many people would argue that the role of creative logo designer was not
needed in this. This is not true as there are many features that made it a
class apart from all of those who were its compatriots at that time. The simple
enough logo was instantly lapped up by the people using it and even was
recognized by people who doesn’t have that set. The small dots make up for a
good logo that looks simple but very much in sync with the company’s image.
The BlackBerry took the market by storm and
one after other introduced new sets and tools that made it the number one
company at that time. The logo more than make up for its huge image and was
rightly termed by many as an iconic logo which truly define the product and
make it a household name and fame in quick time.
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